Bowtie - Illustration System
Description
Bowtie is a Hong Kong-based virtual insurance company dedicated to making insurance more accessible through digital-first experiences. I worked closely with the design and marketing teams to develop a comprehensive illustration system that brought personality and consistency to the brand across its website, social media, and marketing materials.
Various modular characters and props can be combined to create a wide variety of scenes and storylines.
The illustration system was built around Bowtie's signature pink and blue color palette and includes both light and dark modes for added versatility.
A total of 20+ characters and 40+ props, allowing for the creation of diverse scenes and storylines while ensuring visual consistency across all brand touchpoints.
